The Top Marketing Benefits Of SEO

Digital marketing has become increasingly important, especially as we move deeper into the digital age. However, some digital marketing tactics require more time and money than others while not providing much of a quantifiable return. As a result, most companies in Chicago seek out only the best marketing strategies that give the most profits to maximize their marketing budgets. One of these strategies is SEO, and we will now look at some of its benefits.

First of all, SEO is one of the least expensive types of marketing, especially in comparison to paid ads. Even though SEO does require investment and time, it isn’t much in contrast to paying for the same amount of traffic from Facebook or Google. You can quickly get hundreds of thousands of organic visitors from Google through SEO for many years, with a small investment of under $5k. However, with paid ads, you only get the traffic that you have paid for, and once the campaign is over and you stop paying, your traffic will drop down to 0.

Another benefit of SEO is that once done right; you will be ranked on the first or second spot of Google for your business keywords. Most consumers trust Google, and once your website is listed at the top of Google, they will believe your website/business and think it is very authoritative. This will result in a boost in your brand image and recognition, which is truly invaluable for exploding your Chicago business.

Next, once you are at the top of Google, your website will get 60% of the clicks. This means that you will have the majority of traffic coming into your website which you can then convert into customers. The more traffic you get to your site, the more opportunities you have to sell your products and services. You can even split test your traffic and do conversion rate optimization to make the most of your organic traffic. This can result in huge profits with very little overhead, especially in comparison to brick and mortar stores which are very expensive to run. Instead of doing SEO yourself, you can hire a Chicago SEO company who can help you more efficiently and cost-effectively. Hiring an expert will help you quickly move from being a physical store to an online store and increase your profit margins.

In closing, these are just a few of the benefits of doing SEO. Search engine optimization can help take your business to the next level, so you should start implementing it if you haven’t already done so.

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SEO for Small Business

SEO is used by business owners to increase the visibility of their websites and increase the traffic and customers to their site. SEO stands for Search Engine Optimization and it is the techniques that are used to help websites appear at the top of the search results page when a customer looks for your products and services. It all starts with discovering the keywords that customers are using to search for your products. If you want to do SEO for small business then you need to learn the following techniques.

Types of SEO

SEO can be broken down into two different types, onpage optimization and off-page SEO. On page optimization are the technical aspects of your website including the content and how it is laid out. Google and other search engines use bots and crawlers to find out what your site is all about.  It looks for page titles, meta descriptions, image alt tags and headings. Make no mistake aside from the technical elements you still need really good content to rank. All  of this starts with extensive keyword research. If you are unsure how to do keyword research then here is some insight.

Optimizing for Keywords

Optimizing for keywords is all part of on-page optimization. Once you have chosen the keywords that will be profitable then you need to make sure your site shows up when a customer does a search. In the search results page the first thing that will show up are the ads. These are businesses like yours that have paid to be at the top of the page. Paid ads don’t convert as well as organic SEO most people bypass the paid listings and scroll down to the organic listings.

Unique Content

The content on your website needs to be compelling and unique, plagiarism is a big no-no. It is also content theft to take content from another website and try and pass it off as your own. You can not only lose your rankings but you can have your site completely de-indexed by Google.

Off-Page SEO

Off page SEO includes your social profiles and building backlinks to your site. Social profiles are things like your Google My Business page along with your social media accounts. Building backlinks to your site is an art, you want to avoid having backlinks on spammy disreputable sites. You want to find relevant authority sites that can send traffic to your site.

Small business SEO benefits go beyond this list. Doing your own SEO can cause more problems than it solves, instead you should work with an experienced SEO agency to help you rank your site.

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