Digital marketing has become increasingly important, especially as we move deeper into the digital age. However, some digital marketing tactics require more time and money than others while not providing much of a quantifiable return. As a result, most companies in Chicago seek out only the best marketing strategies that give the most profits to maximize their marketing budgets. One of these strategies is SEO, and we will now look at some of its benefits.
First of all, SEO is one of the least expensive types of marketing, especially in comparison to paid ads. Even though SEO does require investment and time, it isn’t much in contrast to paying for the same amount of traffic from Facebook or Google. You can quickly get hundreds of thousands of organic visitors from Google through SEO for many years, with a small investment of under $5k. However, with paid ads, you only get the traffic that you have paid for, and once the campaign is over and you stop paying, your traffic will drop down to 0.
Another benefit of SEO is that once done right; you will be ranked on the first or second spot of Google for your business keywords. Most consumers trust Google, and once your website is listed at the top of Google, they will believe your website/business and think it is very authoritative. This will result in a boost in your brand image and recognition, which is truly invaluable for exploding your Chicago business.
Next, once you are at the top of Google, your website will get 60% of the clicks. This means that you will have the majority of traffic coming into your website which you can then convert into customers. The more traffic you get to your site, the more opportunities you have to sell your products and services. You can even split test your traffic and do conversion rate optimization to make the most of your organic traffic. This can result in huge profits with very little overhead, especially in comparison to brick and mortar stores which are very expensive to run. Instead of doing SEO yourself, you can hire a Chicago SEO company who can help you more efficiently and cost-effectively. Hiring an expert will help you quickly move from being a physical store to an online store and increase your profit margins.
In closing, these are just a few of the benefits of doing SEO. Search engine optimization can help take your business to the next level, so you should start implementing it if you haven’t already done so.